Your Asian journey
We love Asia, it's vibrant culture and its traditions - not to mention some of the best food on the planet. We know the people and the...
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Kent Jenkins
- Nov 6, 2023
- 1 min
Asia's lucky numbers
In Asia, numbers are more than just symbolic; they are powerful tools of luck, prosperity, and cultural understanding. In a region where...
Kent Jenkins
- Nov 6, 2023
- 1 min
Country Selection
Eating local Thai food with loads of chili – a fiery reminder of how people get their selection wrong. And its moments like these that...
Kent Jenkins
- Nov 1, 2023
- 1 min
The Digital Solution
Fan and consumer markets in the entertainment and sporting industries remain highly competitive, driven by various factors, including the...
Kent Jenkins
- Nov 1, 2023
- 1 min
Embracing Digital Technology
Digital technology is a game changer, especially the digital platform. Understanding the value, embracing this change is vital in today's...
Kent Jenkins
- May 8, 2023
- 1 min
Predictive Modeling
The rise of new technology is seeing the emergence of new ways to strategise and design international action plans. Predictive Modeling...
Kent Jenkins
- May 7, 2023
- 1 min
How to succeed in Asia.
To succeed in Asia you have to understand Asia, its many cultures and traditions.
Kent Jenkins
- May 2, 2023
- 1 min
How to stand out in Asia
With so many distractions and competing interests, it can be challenging to get content noticed. When creating content for Southeast...
Kent Jenkins
- Apr 20, 2023
- 1 min
The rise and rise of Southeast Asia
Southeast Asia is undoubtably the world's most dynamic region, growing faster than anywhere else on the planet. It is also undertaking...
Kent Jenkins
- Apr 17, 2023
- 1 min
Hand the reigns to your customer
If you want long term loyalty, hand the reigns to your customers. Listen to your customers, follow the data and create amazing engaging...
Kent Jenkins
- Apr 10, 2023
- 1 min
Essential Analytics
Personalisation, customer segmentation, predictive analytics, social media monitoring, and real-time analytics are just some examples of...
Kent Jenkins
- Apr 8, 2023
- 1 min
Effective Digital Marketing 3
Companies must act to define and implement a digital strategy or risk being left behind. Digital transformation is taking place so...
Kent Jenkins
- Apr 8, 2023
- 1 min
Effective Digital Marketing 2
We get asked a lot on what makes an effective campaign. Here are some tips, 1. Unite the experience by seamlessly creating a consistent...
Kent Jenkins
- Apr 8, 2023
- 1 min
Effective Digital Market 1
Creating deep connections between brands, fans and consumers is the essential aspect of effective marketing today. Fans want more,...
Kent Jenkins
- Feb 15, 2023
- 2 min
What is a Digital Platform
Simply put - Digital platforms are an 'online' space where exchange happens between the producers of products, services, and information...
Kent Jenkins
- Feb 15, 2023
- 2 min
The uncertainty of common language
How language and culture can adversely affect decision making. You wouldn’t invest in a dud, or at least you wouldn’t think so. Yet we...
Kent Jenkins
- Feb 15, 2023
- 3 min
Is anyone listening
Digital technology has transformed the way we engage with customers and prospects. By using data and analytics, we can now tailor our...
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