top of page

Country Selection

Eating local Thai food with loads of chili – a fiery reminder of how people get their selection wrong. And its moments like these that reinforce the importance of understanding local culture and traditions before diving into a new Asian market.

As someone who has seen countless businesses stumble into the wrong country, only to later claim that Asia is too challenging, I know first-hand the pitfalls that can await the unprepared. In Asia, the promise of remarkable growth opportunities beckons, but it's not a journey to be taken lightly. Success in this dynamic region hinges on meticulous research, thoughtful deliberation, and strategic decision-making. Choosing the wrong market can be a catastrophic misstep, getting it right can embark you on an exciting journey. So take the time to choose your destination wisely, for the rewards are undeniably worth the effort.

Case study ASIA - Selection (1)
Download PDF • 4.32MB

18 views0 comments

Recent Posts

See All

Asia's lucky numbers

In Asia, numbers are more than just symbolic; they are powerful tools of luck, prosperity, and cultural understanding. In a region where numerology and superstitions are deeply ingrained in daily life

The Digital Solution

Fan and consumer markets in the entertainment and sporting industries remain highly competitive, driven by various factors, including the proliferation of content, evolving consumer preferences, value

Embracing Digital Technology

Digital technology is a game changer, especially the digital platform. Understanding the value, embracing this change is vital in today's every changing world. Innovation in today’s world is essential


bottom of page