About Us
Finding Outcome in Every Turn
Sportzplanet was founded to solve one of the biggest challenges facing international organisations looking to grow across Asia-Pacific.
Our Story
The opportunity has always been enormous.
Home to some of the world's fastest-growing economies, passionate sporting communities and rapidly expanding consumer markets, Asia offers exceptional potential for brands, rights holders, investors and sporting organisations. Yet despite that potential, many struggle to know where to begin. Every market is different. Every relationship matters. Success depends not only on strategy, but on trust, local knowledge and the ability to connect with the right people.
After more than 25 years building businesses, leading commercial growth and developing strategic relationships throughout Asia-Pacific, our founder, Kent Jenkins, became the trusted first point of contact for organisations seeking guidance across the region. International brands, sports properties, investors and government stakeholders consistently turned to him to navigate opportunities, build partnerships and unlock new markets.
Recognising this growing demand, Sportzplanet was created. Today, Sportzplanet serves as the bridge between international ambition and local opportunity—connecting organisations with the people, partnerships and strategies needed to achieve sustainable growth across Asia-Pacific.
Whether supporting market entry, commercial partnerships, sports initiatives or strategic projects, our role remains the same: to make Asia more accessible, more connected and easier to do business.
Our Mission
Our mission is to connect organisations, brands, governments and sporting communities through meaningful partnerships that create lasting commercial and social value. We simplify market entry, unlock new opportunities and deliver practical solutions that help our clients grow with confidence throughout Asia-Pacific.
Our Vision
Our vision is to become Asia-Pacific's most trusted commercial bridge for sport, business and strategic partnerships. We aspire to be the first organisation international companies turn to when seeking to expand into the region, recognised for our integrity, relationships, execution and ability to transform opportunities into long-term success.
Why Asia
Our vision is to become Asia-Pacific's most trusted commercial bridge for sport, business and strategic partnerships. We aspire to be the first organisation international companies turn to when seeking to expand into the region, recognised for our integrity, relationships, execution and ability to transform opportunities into long-term success.
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Asia = Growth
The world's greatest growth opportunity.
Asia-Pacific is no longer an emerging market—it's the centre of global growth.
From sport and entertainment to technology, infrastructure and consumer brands, the region is transforming at a pace unmatched anywhere in the world. For organisations looking to expand internationally, few markets offer the scale, energy and long-term opportunity that Asia provides.
Consider the scale.
700 million people across Asia are under the age of 25.
That's almost the entire population of Europe—representing one of the world's largest and most influential generations of future consumers, athletes, fans and digital users.
Every year, Asia adds approximately 44 million people to its cities.
That's equivalent to building a city the size of London every year, creating enormous demand for sport, entertainment, infrastructure, education, technology and consumer products.
More than 120,000 people connect to the internet every day.
Digital adoption continues to reshape how people consume sport, media, gaming and entertainment, opening new opportunities for brands to engage audiences at unprecedented scale.
Opportunity is only part of the equation.
While Asia presents extraordinary commercial potential, it is not one market.
It is a region of diverse cultures, languages, regulations and business practices where success is built on relationships, local knowledge and trust. What works in Singapore may not work in Indonesia. A strategy for Japan may be entirely different to one for Thailand or Vietnam.
Understanding those differences is what turns opportunity into results.
Why Sportzplanet?
Sportzplanet was created to bridge that gap.
For more than two decades, we've been helping organisations navigate Asia-Pacific by connecting them with the right people, the right partners and the right opportunities.
Our experience extends beyond advice. We work alongside brands, governments, rights holders, investors and sporting organisations to identify opportunities, develop market entry strategies, build partnerships and deliver projects that create lasting commercial value.
Whether your ambition is to launch a new product, secure sponsorship, expand into a new country or establish long-term strategic partnerships, Sportzplanet provides the regional knowledge, relationships and commercial expertise to help you succeed.