About Us
Finding Outcome in Every Turn
Sportzplanet was founded to solve one of the biggest challenges facing international organisations looking to grow across Asia-Pacific.
Our Story
Asia offers enormous opportunity for brands, rights holders, investors and sporting organisations. But every market is different, every relationship matters, and success requires more than strategy — it requires local knowledge, trust and the right connections.
After more than 25 years building businesses, developing commercial opportunities and creating strategic relationships across Asia-Pacific, founder Kent Jenkins recognised a consistent challenge: international organisations needed trusted, experienced support to navigate the region.
Sportzplanet was created to bridge that gap.
Today, we connect international ambition with local opportunity — helping organisations enter markets, build partnerships and develop sustainable commercial opportunities across Asia-Pacific.
Our role is simple: make Asia more accessible, more connected and easier to do business.
Our Mission
Our mission is to connect organisations, brands, governments and sporting communities through meaningful partnerships that create lasting commercial and social value. We simplify market entry, unlock new opportunities and deliver practical solutions that help our clients grow with confidence throughout Asia-Pacific.
Our Vision
Our vision is to become Asia-Pacific's most trusted commercial bridge for sport, business and strategic partnerships. We aspire to be the first organisation international companies turn to when seeking to expand into the region, recognised for our integrity, relationships, execution and ability to transform opportunities into long-term success.
Why Asia
Asia-Pacific is at the centre of global growth.
Across sport, entertainment, technology, infrastructure and consumer markets, the region offers exceptional scale, rapidly expanding economies and long-term commercial opportunity.
Sportzplanet's vision is to be the trusted bridge into Asia-Pacific — connecting international organisations with the relationships, partnerships and opportunities needed to succeed.
Asia - the Scale
700 million people across Asia are under the age of 25.
That's almost the entire population of Europe—representing one of the world's largest and most influential generations of future consumers, athletes, fans and digital users.
Every year, Asia adds approximately 44 million people to its cities.
That's equivalent to building a city the size of London every year, creating enormous demand for sport, entertainment, infrastructure, education, technology and consumer products.
More than 120,000 people connect to the internet every day.
Digital adoption continues to reshape how people consume sport, media, gaming and entertainment, opening new opportunities for international brands to engage audiences at unprecedented scale.
The Opportunity
While Asia presents extraordinary commercial potential, it is not one market. It is a region of diverse cultures, languages, regulations and business practices where success is built on relationships, local knowledge and trust.
What works in Singapore may not work in Indonesia. A strategy for Japan may be entirely different to one for Thailand or Vietnam.
Understanding those differences is what turns opportunity into results.