The Asia Advantage
Your Executive Strategy Team
The Asia Advantage
Kent Jenkins
Businesses don't succeed in Asia because they have the best presentation. They succeed because they build the right relationships, make informed decisions and execute consistently.
My work is helping companies win in Asia across business and the business of sport.
Success isn't built on market reports, presentations or strategy alone. It's built on understanding the market, earning trust, building the right relationships and executing with confidence.
That's what I've spent more than 25 years doing.
How can we help you enter Asia?
Entering Asia can represent enormous opportunity — but getting it wrong can be expensive.
Too often, companies commit significant time, money and resources before fully understanding the market, the relationships, the risks or the right route forward. The Asia Advantage offers a practical way to start.
Whether you need an experienced perspective on an opportunity, a deeper assessment of your market-entry strategy, or experienced representation on the ground, our services are designed to meet you at the stage you're actually at.
Start with a US$595 Executive Session to challenge your thinking and help make the right decisions. Go deeper with a Market Entry Assessment from US$1,950 to understand the opportunity, risks and recommended route to market. And when you're ready to move, Market Representation from US$3,500/month helps turn strategy into action through in-market engagement, business development and relationship building.
You don't need to make a major commitment to start making better decisions.
Think. Assess. Execute.
Our executive services
Our commercial sports services
Insight. Experience. Strategy. Execution.
The Asia Advantage brings together decades of on-the-ground Asia-Pacific experience with practical commercial insight for organisations looking to enter, expand or succeed across the region.
Through market intelligence, executive advisory and strategic guidance, we help businesses understand where the opportunity is, who matters, what the risks are and what to do next.
And when strategy needs to become action, Sportzplanet provides the platform to execute — from market entry and representation to partnerships, stakeholder engagement and commercial development.
Understand the market. Make better decisions. Then execute.
The Asia
Advantage
The Asia Advantage is built around a simple belief, helping companies win in Asia.
Strategy. Relationships. Execution.
1
Advisory & Market Access
Working with CEOs, founders, investors and leadership teams, we support organisations seeking to understand new markets, identify the right partners, navigate key stakeholders and convert regional opportunities into commercial outcomes.
→ Includes: Consultation packages, retainers, case examples.
2
Partnerships & Collaborations
Designing and managing partnerships that drive measurable impact.
→ Includes: Partner models, Revenue share frameworks.
3
Business Representation (Asia, USA, Australia)
Represent your brand in-market as your appointed local partner. Includes introductions, meetings, and brand positioning.
→ Includes: Brand alignment, pricing, rights valuation, and activation plan.
4
Cross-Border
Cross-border growth • Local partner and opportunity assessment • Market execution
→ Includes: Full market assessments
Engagement Terms
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All engagements must be contracted and invoiced under The Asia Advantage, Sportzplanet or a licensed partner entity.
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Standard payment terms: 50% upfront / 50% completion prior delivery or release.
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International clients may pay via USD, AUD, BPS or SGD.
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We do not engage or work on “profit share only” or “exposure-based” projects.
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Discounts may apply for multi-month or multi-service commitments.
Optional Add-On Services
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Visual identity and creative support (logos, decks, pitch videos) – from $500
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Advisory reports or market decks – from $1,000
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Business introductions with verified buyers or government agencies – $1,500 per intro
